You will find discount color copies to print and even wholesale Copies for print. You can make them as unique as you would like or use one that they already have set up. However you choose to do it is fine, it is a fun marketing tool that not all places use so you will have one more leg up on the competition. Have fun with this and you will think of other ways you can market as well. It really all depends on your budget. You can have as many or as little marketing tools as you would like.